Chill Vibe

Recommendation: True to size.

Perfect for:

• Solo missions or toxic adventures

• Pairing with cargos, denim, or layered under a jacket

• Anyone who leaves texts on read

📌 Bullet Features:

• Unisex fit for everyday wear

• Soft, breathable cotton blend

• Printed graphic: “Heartbreaker Academy” + cracked heart

• Available in white or black

• Slightly oversized streetwear fit

🎯 Target Audience:

• Gen Z / streetwear fans

• Gym or city lifestyle wearers

• Couples with dark humor

• Trendy, sarcastic fashion lovers

🧠 Marketing Notes:

• Post with captions like:
  • "Enrollment’s closed. Hearts are broken."
  • "Heartbreaker Academy Alumni 🖤"
  • "Certified heartbreak energy."

• Use TikTok/IG skits like “first day of Heartbreaker Academy orientation” or mock interviews.

Product features - Shoulder tape for durability and stabilization - Seamless design reduces fabric waste - Elastic ribbed collar retains its shape - Made from strong, smooth fabric for vibrant prints - Ethically sourced, 100% US cotton for comfort and quality Care instructions - Non-chlorine: bleach as needed - Do not iron - Do not dryclean - Machine wash: cold (max 30C or 90F) - Tumble dry: low heat